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The Top 10 Reasons You Should be Preparing for Holiday Gift Card Sales

The Top 10 Reasons You Should be Preparing for Holiday Gift Card Sales

A recent report from Blackhawk Network has oodles of data on the expected 29% increase in gift card purchases and what it could mean for your Q4/Q1 sales this year.

Gift Card Trends

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Yet, with all the positive trends in gift card spending that also means an increased risk for fraud.  Knowing what to watch for, and training your teams on the signs of possible gift card fraud is key to preventing it.  


Gift Card Fraud

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But you'll be sure to reap all of the rewards and fight fraud if you follow the below tips:

  • Review gift card transactions & reporting
  • Keep gift cards locked up and disposed of properly
  • Train your teams

And we can do it all for you! Reports by tender type delivered to your inbox, field training events, quick access to video footage related to your high risk transactions, even a team of auditors to virtually check-in and report back on how your locations are selling, redeeming and managing gift cards.

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Tell us how you and your teams are preparing for increased online gift card orders this year below!

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